Bad practices that make your outreach look spammy 🗑️
The body and/or Subject Line are too long
Avoid long body and/or subject lines, as they can discourage passive candidates from reading them.
Adding Capital letters or numbers in the Subject Line
All caps and excessive numbers in the subject line can make your email look unprofessional.
Not hyperlinking links
Long and careless links can be confusing for candidates and generate suspicion.
The word 'spam' is mentioned
Mentioning the word "spam" in your email makes it more likely to be filtered into the candidate's spam folder.
Multiple languages in the outreach
Using multiple languages in your outreach can be confusing for candidates and create mistrust.
Bad structure in body
A poorly structured email body can make your email look careless, and it can be difficult to read. Extra lines or spaces that are not necessary are the most common reason of bad structure.
Bad practices that might harm the candidate experience and/or brand reputation 👎
Adding application links, Calendly links, phone numbers, etc
If a candidate replies to you outside of Visage, the outreach sequence will keep sending messages, which can be annoying and affect their experience. Our suggestion is, once they reply through Visage, share your contact information.
Forgetting to preview the message before sending to candidates
Send a preview to yourself to make sure that the variables are working properly, the job title and signature looks good, the outreach is error-free and everything is good to go!
Not using variables
Not using variables can be time-consuming and lead to make mistakes.
Bad Practices that harms the Lead Rate 📉
Your signature is not customized
Customizing your signature helps authenticate that you are, in fact, from your company and optimizes your amazing name-brand recognition. Customize your signature here.
More than 5 days between follow-ups
We recommend shortening this time in order to keep constant follow-up of the passive candidates and increase the reply rate.
Removing the 2nd or 3rd follow-up
Statistically, we see the highest response rate comes from emails 2 and 3. Therefore, we suggest keeping them to elicit a response.